• 2020 has seen more press coverage about vitamin C than ever
• Hospitals all over the world are initiating clinical trials with vitamin C
• LivOn Labs, pioneers of liposomal vitamin C see global surge in demand
• Altrient liposomal vitamin c sold out of 3 months stock in 36 hours

[September 1^st 2020] We are fully stocked and ready for what is expected to be an extremely challenging winter for all of us. To help you navigate the world of vitamin C we are launching an awareness campaign, #Cforyourself, to encourage debate and deeper understanding about how vitamin C may be able to offer added support in the months ahead.

It’s no surprise that the events of 2020 have sent vitamin sales soaring, as people look for effective supplements that might help support their immune system and fend off infections. Altrient liposomal vitamin C was already regularly, the best-selling liposomal vitamin C on Amazon before this unusual year sent sales surging into the stratosphere creating a supply chain delay that generated a 12 week waiting list thousands long.

Abundance & Health experienced a 1000% increase in demand, with 3 months’ worth of European stock selling out in just 36 hours making Altrient liposomal vitamin C the most coveted vitamin C supplement on the planet.

The search for ways to help proactively prevent ill health and bolster the immune system is a constant topic of discussion and debate with more people than ever taking matters into their own hands, seeking out the very best over the counter natural and alternative medicine products for support. Vitamin C has seen a large amount of mainstream global media focus since February 2020, with several hospitals around the world initiating clinical trials involving intravenous vitamin C and doctors in intensive care units coming forward to state publicly that they have been successfully using vitamin C as part of clinical protocols.

Through the #Cforyourself campaign we are going to share insightful information about vitamin C, taking a deeper look at the history, the science, the ingredients, Altrient’s cutting-edge liposomal delivery system, why vitamin C is such an important asset in our defence arsenal and why Altrient C is the world’s most advanced vitamin C formula.

Biochemists at LivOn Labs in Nevada USA, pioneered the use of cutting-edge Liposomal Encapsulation Technology in the delivery of vitamin C and successfully developed Altrient C, the world’s first premium liposomal vitamin C in 2004, achieving a level of stability and targeted maximised absorption never before accomplished in the vitamin industry.

Dr. Thomas E. Levy, world renown vitamin C expert described its absorption as “Comparing the bioavailability of all other oral vitamin C delivery with Altrient’s oral liposomal delivery is like comparing a squirt gun to a fire hose”.

LivOn Labs have spent the past 16 years perfecting the formulation and patenting the process, on a constant mission to ensure unrivalled purity, potency and efficacy. Altrient C has undergone 2 double-blind placebo-controlled studies one on its ability to achieve maximised absorption and the other on its beneficial effects on skin showing a 61% increase in skin elasticity by taking 3 Altrient C sachets over 3 months.

Altrient C’s other unique features are that is it free from all sugars (glycerine, sucrose, glucose, fructose etc.), artificial sweeteners, flavours and colours, it is non-gmo and vegan. It is also rich in phosphatidylcholine, a molecule that forms a key component of every single cell membrane in the body.
Since its launch, word of mouth spread amongst the medical and alternative health communities about Altrient C and the global following grew organically to include A list stars such as The Kardashians, Gwyneth Paltrow, Justin Bieber, Bella Hadid and many more major stars who have all taken to social media to share their vitamin C secret. Altrient liposomal vitamin C has been nominated for and won many prestigious awards including most recently being nominated by the editors at British Vogue for a sought-after 2020 Vogue Beauty Award, coming runner up in the Best In Wellness Category.

Here are the vitamin C approved health claims from the European Food Standards Agency:

• Vitamin C contributes to the normal function of the immune system
• Vitamin C contributes to the protection of cells from oxidative stress
• Vitamin C contributes to the reduction of tiredness and fatigue
• Vitamin C contributes to normal collagen formation for the normal function of skin
• Vitamin C contributes to normal collagen formation for the normal function of cartilage
• Vitamin C contributes to normal collagen formation for the normal function of gums
• Vitamin C contributes to normal collagen formation for the normal function of teeth
• Vitamin C contributes to normal collagen formation for the normal function of bones
• Vitamin C contributes to normal collagen formation for the normal function of blood vessels
• Vitamin C contributes to normal energy-yielding metabolism
• Vitamin C contributes to maintain the normal function of the immune system during and

after intense physical exercise

• Vitamin C contributes to normal functioning of the nervous system
• Vitamin C contributes to normal psychological function
• Vitamin C contributes to the regeneration of the reduced form of vitamin E
• Vitamin C increases iron absorption

Here is some useful content adapted from the book Primal Panacea by Thomas E. Levy, MD, JD:

The power of vitamin C supplements are often attributed to the nutrient’s role as an antioxidant. That undersells its value; no other antioxidant can perform the many additional physiological and biological roles that vitamin C fills. By learning about these critical functions, you’ll understand why so many people take Vitamin C for immune support.

19 Functions of Vitamin C

1. Vitamin C supports the production of interferons. Interferons are produced when the presence of pathogens is detected. They facilitate the ability of cells to launch protective cellular defences.
   
2. Vitamin C supports the function of Phagocytes. Phagocytes are a type of white blood cell that envelop pathogens and other dangerous particles. Once the invaders are captured in this manner, they are enzymatically digested.
   
3. Vitamin C supports the cell-mediated immune system response. There are 2 major ways the body can respond to a pathogen: antibody-mediated immunity and cell-mediated immunity. Cell-mediated response refers to the activation of macrophages, natural killer cells, and antigen-specific T-lymphocytes that attack anything perceived as a foreign agent.
   
4. Vitamin C neutralizes oxidative stress by acting as an antioxidant. Oxidative stress has been associated with numerous health threats, which is why so many people take Vitamin C for immune system support when dealing with lifestyle factors that cause oxidative stress.
   
5. Vitamin C supports cytokine production by white blood cells. Cytokines are communication proteins released by certain white blood cells that transmit information to other cells, involved in the immune response.
   
6. Vitamin C inhibits various forms of T-lymphocyte death. T-lymphocytes are a type of white blood cell. They are an integral part of the cell-mediated immune defence system. Vitamin C helps to support these important immune cells.
   
7. Vitamin C supports nitric oxide production by phagocytes. Phagocytes, as discussed in #2, are white blood cells that engulf invading microorganisms. Nitric oxide is produced in large amounts in these cells, and it is one of the agents that help destroy captured pathogens.
   
8. Vitamin C supports T-lymphocyte production. As mentioned in #7, these cells are essential to cell-mediated immune responses, and Vitamin C helps support their proliferation.
   
9. Vitamin C supports B-lymphocyte production. These white blood cells make antibodies as part of the antibody-mediated immune response. Antibodies are formed in reaction to the initial introduction of an invading pathogen or antigen.
   
10. Vitamin C inhibits neuraminidase production. Some pathogenic viruses and bacteria create neuraminidase, an enzyme that keeps them from being trapped in mucus, one of the body’s natural lines of defence. Inhibiting neuraminidase helps the body optimize this defensive mechanism.
    
11. Vitamin C supports antibody production and activity. Good antibody function is important to a normal immune system.
    
12. Vitamin C supports natural killer cell activity. Natural killer cells are lymphocytes that can actively seek out damaged or mutated cells and destroy them.
    
13. Vitamin C supports localised generation and interaction with hydrogen peroxide. Vitamin C and hydrogen peroxide are effective against microorganisms, helping to dissolve microorganisms and can dissolve the protective capsules of some bacteria.
    
14. Vitamin C supports cyclic GMP levels in lymphocytes. Cyclic GMP plays a central role in the regulation of many physiologic responses, including the modulation of immune responses. Cyclic GMP is important for normal cell proliferation and differentiation. It helps oversee the action of many hormones, and it appears to contribute to the mechanisms involved in the relaxation of smooth muscle.
    
15. Vitamin C helps to counterbalance some of the harmful effects of histamine. This effect is important in the support of local immune factors.
    
16. Vitamin C supports the mucolytic effect. This natural compound helps liquefy thick secretions, increasing the effectiveness of a normal immune response.
    
17. Vitamin C impacts the permeability of bacterial membranes more permeable to some antibiotics.
    
18. Vitamin C supports prostaglandin formation. Prostaglandins are hormone-like compounds that influence many physiologic processes, including regulating T-lymphocyte function.
    
19. Vitamin C concentrates in white blood cells. Some of the primary cells in the immune system concentrate Vitamin C as much as 80 times higher than the level in plasma.

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